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Recent Blog Posts
In his commencement speech to Kenyon grads in 2005, David Foster Wallace told a parable of two fish. One day, as the pair are swimming along, they meet an older fish. The old fish says, “Beautiful day, the water’s fine.”, then continues on his way. After a moment, one of the younger fish turns to…
Hiring a good copywriter is just the first step to getting good copy. No matter how good your copywriter is (even if it’s us – and we’re pretty good) they can’t help you if you’re not ready for them. But, by preparing ahead of time, you can make the most of any copywriter. What hampers…