The Grub

old-fashioned-typewriter

Copy Autopsy

By Jonas Gagnon April 17, 2020

It’s easy to spot good copy, because it captures your attention and makes you want to buy. But, it’s much harder to pick out exactly why copy is good.

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What is Copywriting?

By Jonas Gagnon April 17, 2020

Copywriting, simply put, is selling through the written word. That seems pretty simple from the outset, but let’s take a moment to really break it down.

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