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The Power of Words in Creating Company Culture

By Jonas Gagnon March 9, 2021

In his commencement speech to Kenyon grads in 2005, David Foster Wallace told a parable of two fish. One day, as the pair are swimming along, they meet an older fish. The old fish says, “Beautiful day, the water’s fine.”, then continues on his way. After a moment, one of the younger fish turns to…

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